{"id":1021532,"date":"2017-02-06T00:00:00","date_gmt":"2017-02-06T00:00:00","guid":{"rendered":"https:\/\/ukwms.ac.id\/ungkap-faktor-penting-penyebab-customer-loyalty\/"},"modified":"2017-02-06T00:00:00","modified_gmt":"2017-02-06T00:00:00","slug":"ungkap-faktor-penting-penyebab-customer-loyalty","status":"publish","type":"post","link":"https:\/\/ukwms.ac.id\/en\/ungkap-faktor-penting-penyebab-customer-loyalty\/","title":{"rendered":"Ungkap Faktor Penting Penyebab Customer Loyalty"},"content":{"rendered":"<p>(UKWMS-3\/2\/2017) Citra perusahaan terdiri dari dua komponen utama; pertama adalah fungsional seperti karakteristik nyata yang dapat diukur dan dievaluasi dengan mudah. Kedua adalah emosional seperti perasaan memiliki, sikap dan keyakinan seseorang terhadap organisasi. A.J. Jan Wellyan, S.E. M.Si, membuktikan sendiri bahwa citra perusahaan atau <em>corporate image <\/em>\u00a0berpengaruh besar terhadap kesetiaan konsumen serta kepercayaan konsumen PT. Garuda Indonesia. Temuan ini dikukuhkannya pada Ujian Terbuka Doktor Ilmu Manajemen Universitas Katolik Widya Mandala Surabaya (UKWMS), Sabtu 21 Januari 2016.<\/p>\n<p>Jan yang juga merupakan dosen tetap di Fakultas Bisnis UKWMS ini memilih perusahaan penerbangan sebagai obyek penelitiannya karena menurutnya perusahaan ini memiliki resiko yang sangat besar. Berbagai pemberitaan kurang sedap kerap menghiasi nama perusahaan penerbangan. Namun, ia percaya bahwa perusahaan yang ia pilih yakni PT. Garuda Indonesia memiliki <em>corporate image<\/em> yang terpercaya, karena Garuda Airlines telah bergabung dengan jajaran maskapai penerbangan luar negeri terbaik tingkat dunia sehingga pelayanannya dijamin yang terbaik. \u201cMemang, saya tidak meneliti kepada penumpang yang merupakan <em>member <\/em>Garuda Airlines, saya memilih responden berdasarkan orang yang telah naik Garuda selama tiga kali. Dengan begitu saya bisa melihat apakah dia akan kembali memilih Garuda sebagai pilihannya, saat ia melihat fasilitas yang diberikan Garuda,\u201d jelas Jan.<\/p>\n<p>Ia juga mencontohkan pengaruh dari <em>corporate image <\/em>terhadap kesetiaan konsumen dari UKWMS. \u201cSetelah mendapat predikat Akreditasi A, tentu saja citra UKWMS baik di masyarakat maupun calon mahasiswa menjadi meningkat, sehingga kesetiaan mahasiswa, dan segenap sivitas akan meningkat, orang yang akan mendaftarkan anaknya pun juga akan merasa bangga,\u201d ujar Jan. Sebanyak sembilan pertanyaan dilontarkan oleh para penguji. Jan akhirnya dinyatakan lulus dengan predikat nilai sangat memuaskan, dan menjadi doktor yang ke-19 di Program Doktor Ilmu Manajemen UKWMS. Melengkapi hari kebahagiaannya, dirayakan pula oleh beberapa panitia yaitu Ulang Tahun Jan yang ke-45. Ia mengaku sangat senang, terutama dengan kedatangan Ibu, dan keluarga terdekatnya. (hra)<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>(UKWMS-3\/2\/2017) Citra perusahaan terdiri dari dua komponen utama; pertama adalah fungsional seperti karakteristik nyata yang dapat diukur dan dievaluasi dengan mudah. Kedua adalah emosional seperti perasaan memiliki, sikap dan keyakinan seseorang terhadap organisasi. A.J. Jan Wellyan, S.E. M.Si, membuktikan sendiri bahwa citra perusahaan atau corporate image \u00a0berpengaruh besar terhadap kesetiaan konsumen serta kepercayaan konsumen PT. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1021533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533,1070,555,535,577,539],"tags":[1222,1223,1224,1225,1226,482,579,1227,1228,1229],"class_list":["post-1021532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-alumni","category-highlight","category-kampus","category-pasca-sarjanaprogram-doktor-ilmu-manajemen","category-universitas","tag-citra","tag-corporate","tag-doktor","tag-ilmu","tag-image","tag-manajemen","tag-pascasarjana","tag-perusahaan","tag-sidang","tag-tebuka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ungkap Faktor Penting Penyebab Customer Loyalty - UKWMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukwms.ac.id\/en\/ungkap-faktor-penting-penyebab-customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ungkap Faktor Penting Penyebab Customer Loyalty - UKWMS\" \/>\n<meta property=\"og:description\" content=\"(UKWMS-3\/2\/2017) Citra perusahaan terdiri dari dua komponen utama; pertama adalah fungsional seperti karakteristik nyata yang dapat diukur dan dievaluasi dengan mudah. 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