{"id":1023844,"date":"2025-09-04T09:56:22","date_gmt":"2025-09-04T02:56:22","guid":{"rendered":"https:\/\/ukwms.ac.id\/?p=1023844"},"modified":"2025-09-04T09:56:35","modified_gmt":"2025-09-04T02:56:35","slug":"fakultas-bisnis-ukwms-bantu-tingkatkan-pemasaran-produk-kelompok-kumis-lele","status":"publish","type":"post","link":"https:\/\/ukwms.ac.id\/en\/fakultas-bisnis-ukwms-bantu-tingkatkan-pemasaran-produk-kelompok-kumis-lele\/","title":{"rendered":"Fakultas Bisnis UKWMS Bantu Tingkatkan Pemasaran Produk Kelompok Kumis Lele"},"content":{"rendered":"

(UKWMS \u2013 4\/9\/2025)<\/strong> \u2013 Tim Pengabdian Masyarakat (Abdimas) Universitas Katolik Widya Mandala Surabaya (UKWMS), tak setengah-setengah dalam sumbangsihnya kepada masyarakat. Salah satunya, kegiatan pengabdian masyarakat di Kelompok Kumis Lele. Lokasinya di Kelurahan Panjang Jiwo, Surabaya.<\/p>\n\n\n\n

Sebelumnya, pada Sabtu (7\/9) 2024 lalu, tim Abdimas UKWMS sudah melaksanakan projek pertamanya. Yakni, Peningkatan Penggunaan Listrik Tenaga Surya untuk Budidaya Ikan Lele dan Pelatihan Perbaikan Kualitas Olahan Ikan Lele. Kini, giliran tim Abdimas yang terdiri dari Fakultas Teknik dan Fakultas Bisnis melanjutkan projeknya.<\/p>\n\n\n\n

Dari Fakultas Teknik melibatkan Ir. Diana Lestariningsih, S.T., M.T., ASEAN Eng., sebagai Ketua Abdimas, dan Ir. Albert Gunadhi, S.T., M.T., ASEAN Eng. Dan dari Fakultas Bisnis melibatkan Dr. Antonius Jan Wellyantony P, SE., M.Si.<\/p>\n\n\n\n

Walau sudah memiliki berbagai macam olahan produk, namun Kelompok Kumis Lele masih terkendala dengan pemasaran. Butuh waktu lama agar produk laku terjual atau bahkan tidak terjual sama sekali. Melihat pemasaran produk olahan ikan dan bibit ikan yang belum maksimal, Fakultas Bisnis UKWMS memberikan pelatihan dari sisi pengembangan pemasaran.<\/p>\n\n\n\n

Pelatihan yang dilaksanakan pada Sabtu (30\/8) lalu meliputi, pengambilan foto produk, pemasaran produk secara daring dan luring, lalu branding<\/em> produk, hingga strategi Mix Marketing.<\/em> Berbekal pengetahuan baru, Kelompok Kumis Lele dapat lebih berdaya juang dan kesenjangan berkurang.<\/p>\n\n\n\n

Pada kesempatan ini, para anggota Kelompok Kumis Lele langsung mempraktekkan materi yang didapat dari pelatihan. Selain Kelompok Kumis Lele, pelatihan ini juga terbuka untuk warga yang memiliki minat budidaya ikan.<\/p>\n\n\n\n

\u201cMelalui pelatihan ini, keterampilan anggota komunitas bisa semakin bertambah, mengikuti perkembangan tuntutan pemasaran secara digital. Harapannya, pertumbuhan ekonomi dan pendapatan budidaya ikan bisa semakin bertambah,\u201d jelas Jan. (Red1)<\/p>\n\n\n\n

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(UKWMS \u2013 4\/9\/2025) \u2013 Tim Pengabdian Masyarakat (Abdimas) Universitas Katolik Widya Mandala Surabaya (UKWMS), tak setengah-setengah dalam sumbangsihnya kepada masyarakat. Salah satunya, kegiatan pengabdian masyarakat di Kelompok Kumis Lele. Lokasinya di Kelurahan Panjang Jiwo, Surabaya. Sebelumnya, pada Sabtu (7\/9) 2024 lalu, tim Abdimas UKWMS sudah melaksanakan projek pertamanya. Yakni, Peningkatan Penggunaan Listrik Tenaga Surya untuk […]<\/p>","protected":false},"author":7,"featured_media":1023842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[533,555,269,535,1287,1293,538,732,272,539],"tags":[371,305,215,356],"class_list":["post-1023844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-highlight","category-industry-innovation-and-infrastructure","category-kampus","category-kampusfakultas-bisnis","category-kampusfakultas-teknik","category-research","category-researchpengabdian-masyarakat","category-responsible-consumption-and-production","category-universitas","tag-kampus-swasta-unggulan","tag-pts-unggulan","tag-ukwms","tag-universitas-swasta-terbaik-di-surabaya"],"acf":[],"yoast_head":"\nFakultas Bisnis UKWMS Bantu Tingkatkan Pemasaran Produk Kelompok Kumis Lele - UKWMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukwms.ac.id\/en\/fakultas-bisnis-ukwms-bantu-tingkatkan-pemasaran-produk-kelompok-kumis-lele\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fakultas Bisnis UKWMS Bantu Tingkatkan Pemasaran Produk Kelompok Kumis Lele - UKWMS\" \/>\n<meta property=\"og:description\" content=\"(UKWMS \u2013 4\/9\/2025) \u2013 Tim Pengabdian Masyarakat (Abdimas) Universitas Katolik Widya Mandala Surabaya (UKWMS), tak setengah-setengah dalam sumbangsihnya kepada masyarakat. 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